Nearly every day I hear from site owners struggling with Search Engine Optimization. They dream of the day when the Google Gods deign to send targeted search traffic to their humble website. THEN they will finally have a steady stream of customers and a viable online business! Or will they? There?s more to building a […]
Worst Practices in Social Media Marketing
As the importance of the monolithic corporate website wanes, blogs and social networks have emerged as critical tools allowing businesses of all sizes to connect with consumers in a more direct and meaningful way. The best companies will use these tools as an opportunity to engage consumers in a dialog while respecting the social media […]