If you’ve been marketing your business on the web for any time at all, you know the challenges involved in reaching your target audience. You build a website optimized for search engines, maintain a blog, and even spend a bit on advertising. But mostly you focus on building your list and sending out regular “email blasts”.
There’s just one problem. Modern consumers hate to be blasted.
While email is still an important mode of communication, your “blasts” aren’t nearly as effective as they once were. Simply put, consumers hate the intrusion; they’re looking for conversation and value, not one-way sales pitches. Instead, you need to adapt to new modes of communication in order to get your message across.
The social web is the new world. If you aren’t prepared to engage rather than blast, your message won’t be heard. Worse yet, you risk losing your following entirely as your customers retract the permission they’ve given you to stay in contact.
Here’s the problem. Research indicates that consumer engagement is moving from blogs and websites to social hubs like Twitter and Facebook. The numbers are overwhelming. Facebook has 87 million active users who spend over 4.5 hours per month on the site. Social hubs may usurp search engines like Google as consumers increasingly turn to these networks to find and exchange information.
You can’t jump into the deep end of the social media pool and expect to swim. Despite what the Social Media Experts Gurus may tell you, signing up for Twitter and Facebook accounts is only the beginning.
Every business is different and every market is different.
We’ll work with you to craft a strategy that will reach your desired market in the most appropriate way, and we’ll develop a set of meaningful metrics that will enable you quantify your success.
Our process includes:
Contact us today to get started.