Is Your Website Stuck in the Past?
The days of the monolithic corporate website are over. Whether the goal is to inform or entertain, truly effective websites are hubs in a growing universe of social networks and mobile devices. To be effective online, you must reach out to your customers wherever they are.
Whether you…
Today’s Consumers Live in a No Blast Zone
If you’ve been marketing your business on the web for any time at all, you know the challenges involved in reaching your target audience. You build a website optimized for search engines, maintain a blog, and even spend a bit on advertising. But mostly you focus on…
Publishing Will Never Be The Same Again
Over the past decade we’ve witnessed a massive shift in traditional media as consumers have increasingly shown a preference for digital content. While book publishers have been somewhat immune to the digital migration, their time has finally come. The publishing industry is on the cusp of a major…