Marketing Guru Joe Vitale is excited to find an entry on himself in Wikipedia. Who wouldn’t be happy to find themselves listed in the world’s most widely read encyclopedia?

Joe suggests to his readers that “It might be a sound marketing move to list you, your product or service on Wikipedia”. While that may be a good idea for some business owners, it may not be right for everyone. It may seem counter-intuitive, but, a listing in Wikipedia isn’t always a good thing.

Here are some guidelines to keep in mind to ensure that your Wikipedia entry is an asset and not a liability:

(Read more of Wikipedia and You: Best Practices For Businesses and Marketers)