Blogger relations are an increasingly important aspect of corporate public relations work. Unfortunately, many PR professionals still don’t quite get the blogosphere. All too many assume that they can simply send an impersonal form letter or press release out to their mailing list, then sit back and wait for the free publicity to roll in.…

We spend quite a bit of time thinking about new media and the future of the publishing industry. It’s clear that some major changes are taking place that will fundamentally alter the world of publishing. It’s really just a matter of how soon, and who will benefit by taking advantage of the new opportunities that…

In the course of some work I’ve been doing on another project, I’ve noticed three things about authors and their websites: first, a lot of authors still don’t have websites; second, some authors think that having a page on their current publisher’s site is sufficient; and, many authors who have websites don’t take them seriously.…

The Oxford Media Works team spent last week at BookExpo America 2006… — an eye-opening experience for more than one reason. We’ve heard rumors that approximately 25,000 people attended BEA, and if you spent any time at all trying to fight your way through crowds in the exhibition hall, you’d probably say that number is

If you’re like me you’ve been hearing about Convergence for so long that you’ve become understandably jaded. The dream of a convergent world with multiplying media options has been floated by all manner of visionaries and hucksters for over two decades. Not so long ago the prospect of convergence seemed a lot like flying automobiles.…