As the importance of the monolithic corporate website wanes, blogs and social networks have emerged as critical tools allowing businesses of all sizes to connect with consumers in a more direct and meaningful way.
The best companies will use these tools as an opportunity to engage consumers in a dialog while respecting the social media…

Do you have a clue what your customers are saying about your company online? Do you follow the leading consumer blogs that discuss products and services in your industry? Have you given any thought to the sort of damage a disgruntled employee or unethical competitor might inflict on your company with an angry blog post?…

It’s no secret that news cycles are shrinking. They have been ever since the advent of 24 hour cable news. The Internet only serves to shrink news cycles further. At some point in the near future the Onion’s 24 second news cycle won’t seem quite so funny.
Traditional media outlets have been struggling to adapt…

In the old days, gadflies would show up at city council meetings and wait through excruciating discussions about arcane public policy issues, in exchange for two minutes at the podium during the pre-appointed time for public comments. These days, most gadflies can’t be bothered to leave the house for a two minute rant at the…

Marketing Guru Joe Vitale is excited to find an entry on himself in Wikipedia. Who wouldn’t be happy to find themselves listed in the world’s most widely read encyclopedia?
Joe suggests to his readers that “It might be a sound marketing move to list you, your product or service on Wikipedia”. While that may be…

As I mentioned in a previous post, we’ve been thinking a lot lately about the future or the publishing industry. We all know that technology is transforming the music, television, and motion picture businesses, but few people realize how significantly technology and new media will alter the book business. It’s a time of great change,…