In the old days, gadflies would show up at city council meetings and wait through excruciating discussions about arcane public policy issues, in exchange for two minutes at the podium during the pre-appointed time for public comments. These days, most gadflies can’t be bothered to leave the house for a two minute rant at the…

Marketing Guru Joe Vitale is excited to find an entry on himself in Wikipedia. Who wouldn’t be happy to find themselves listed in the world’s most widely read encyclopedia?
Joe suggests to his readers that “It might be a sound marketing move to list you, your product or service on Wikipedia”. While that may be…

As I mentioned in a previous post, we’ve been thinking a lot lately about the future or the publishing industry. We all know that technology is transforming the music, television, and motion picture businesses, but few people realize how significantly technology and new media will alter the book business. It’s a time of great change,…

Blogger relations are an increasingly important aspect of corporate public relations work. Unfortunately, many PR professionals still don’t quite get the blogosphere. All too many assume that they can simply send an impersonal form letter or press release out to their mailing list, then sit back and wait for the free publicity to roll in.…

We spend quite a bit of time thinking about new media and the future of the publishing industry. It’s clear that some major changes are taking place that will fundamentally alter the world of publishing. It’s really just a matter of how soon, and who will benefit by taking advantage of the new opportunities that…

In the course of some work I’ve been doing on another project, I’ve noticed three things about authors and their websites: first, a lot of authors still don’t have websites; second, some authors think that having a page on their current publisher’s site is sufficient; and, many authors who have websites don’t take them seriously.…