Two months ago I asked my Twitter followers to tell me the most they had ever paid for an ebook. The answers I got ranged from a low of $0 to a high of $24.
On New Years Eve I tweeted a book recommendation for Digging Into WordPress and 5 minutes later four of my followers…

I recently spoke about corporate reputation defense with a reporter for a pharmaceutical trade publication called MedAdNews. The article is finally on the publication’s website, and it provides some interesting insight into the challenges corporations face in protecting their reputations online. This issue is applicable to businesses of all sorts, not just pharmaceutical companies.
I…

If you haven’t done so already, it’s time to work Twitter into your online brand and reputation monitoring efforts. While you’re at it, you may want to think about actually using Twitter as a way of engaging your customers.
Not so long ago Twitter seemed like it might be a passing fad. Recently, the service…

As the importance of the monolithic corporate website wanes, blogs and social networks have emerged as critical tools allowing businesses of all sizes to connect with consumers in a more direct and meaningful way.
The best companies will use these tools as an opportunity to engage consumers in a dialog while respecting the social media…

Do you have a clue what your customers are saying about your company online? Do you follow the leading consumer blogs that discuss products and services in your industry? Have you given any thought to the sort of damage a disgruntled employee or unethical competitor might inflict on your company with an angry blog post?…

It’s no secret that news cycles are shrinking. They have been ever since the advent of 24 hour cable news. The Internet only serves to shrink news cycles further. At some point in the near future the Onion’s 24 second news cycle won’t seem quite so funny.
Traditional media outlets have been struggling to adapt…