Today's digital consumers are immersed in a sea of media. They use twitter, blogs, and social networks to create their own media landscape. Chances are they're more sophisticated about new media than you are. You can't wait around for these consumers to come to you — you have to go to them. But first you have to find them, and engage them once you do. Let us show you how.
Two months ago I asked my Twitter followers to tell me the most they had ever paid for an ebook. The answers I got ranged from a low of $0 to a high of $24.
On New Years Eve I tweeted a book recommendation for Digging Into WordPress and 5 minutes later four of my followers…